Each year thousands of graduates enter the market place seeking employment; at the same time employers are cutting jobs and downsizing in an effort to remain competitive in our current economic climate. This effectively means that there are more persons seeking employment making the marketplace extremely competitive.
Employers are no longer contented with just reviewing your CV but are routinely checking your digital footprint - the information about you online. What is your online presence saying about you?
This course is not just about screening and protecting your online reputation but it allows you to put your best foot forward. It encourages you to be social, build a network, follow the "right" people on twitter, create consistent quality content to help you gain credibility and authority, gain endorsements and build connections. In simple terms, this course helps you to increase your employability.
What do I need for this course?
Basic computer skills and knowledge
Understand the type of job and career you want
Be passionate and committed
Who should attend?
Past and Present Students
Persons seeking to establish an online presence as part of their job hunting strategy
Members of the general public seeking to create / improve their online presence
Persons seeking a promotion or career change
You will be exposed to the following:
Why is an online presence important?
Employers of 2016 - What are they seeking when referencing?
Why display your skills and abilities online?
2. Auditing Your Online Presence
Search criteria required to understand your digital footprint
The Positives and Negatives
3. Vision / Mission
What is Personal Branding?
Creating a vision / mission statement in line with your personal brand
Conceptualising and maintaining a professional online brand
Knowledge within your specific field
4. LinkedIn - The professional Online Tool
Introduction to LinkedIn
Getting started using LinkedIn
Creating and harnessing your LinkedIn Profile
Searching the right groups to align yourself with
Promoting your profile
5. Slide Share
Creating a slide share account
How is this tool employed in the job search
Creating a YouTube channel
7. Assembling Supporting Documents
Creating a portfolio (Physical / Soft Copy)
8. Online Presence Monitoring
Tools to be employed to Monitor
Students will be required to:
Complete audit report of online presence
Conceptualise the vision / mission for their personal online presence brand
Create, edit and enhance online profiles in line with the outlined vision / mission
Connect with a minimum of five persons in line with specific area of expertise
Students will receive a certificate of completion.
9:00 AM to 1:00 PM
Saturday 11th February, 2017
Saturday 18th February, 2017
Saturday 27th May, 2017
Saturday 17th June, 2017
Saturday 5th August, 2017
Saturday 26th August, 2017
Saturday 21st October, 2017
Saturday 11 November, 2017
Saturday 9th December, 2017
Saturday 30th December, 2017
Kevin Mc Clean
Kevin Mc Clean is a B.A. - Human Resource Management holder as well as he is social media certified. Mr. Mc Clean has over fifteen years' expertise in the Human Resource Industry and he has harnessed a solid experience in resume reviewing and writing and job interviews. He has interviewed over one thousand persons, assessing their performance, qualifications and job suitability. In addition to his full time career, Mr. Mc Clean is actively involved in educating young professionals in Trinidad and Tobago and he is also the recipient ofthe Rotary International's highest award, the Paul Harris Fellow.
Programme Manager's Profile:
Jude Bernard is CTS College's Programme Manager for the Business Professional Courses. Holder of a BSc and an MSc, Jude also possess several years of experience in the role of student support and programme management.
Mr. Jude Bernard
No books required. CTS will provide all handouts for the programme.