Marketing Management
Marketing Management (HRM) targets the area of practical application of marketing techniques and the management of a firm's marketing resources and activities. Topics range from Introduction to Marketing to Marketing Policy Planning and Communication to Principles of Marketing and much more. Students successful at the ABE Marketing Management Diploma Level 6 can gain immediate entry into the Final Year of the following degree programmes offered by CTS:
*Notice: ABE Registration for January intake now open*
ABE students who Register by Friday 30th December 2011 will get $100.00 off their registration fee PLUS a SPECIAL GIFT.
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Programme Structure
There are three stages (levels) in the ABE Programme. See below:
|
Programme Stage
|
Exit Point
|
|
|
Level 4 Diploma in Marketing Management
(on completion of 4 core subjects)
|
|
|
Level 5 Diploma in Marketing Management
(on completion of 6 core and 2 optional subjects)
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|
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Level 6 Diploma in Marketing Management
(on completion of 4 core and 1 optional subjects)
|
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Subjects
The table below shows a list of subjects at the different levels.
|
Level
|
Core Subjects
|
Optional Subjects
|
|
Diploma Level 4 in Marketing Management
|
Four (4) core subjects:
|
No Optional Subjects at this level
|
|
Diploma Level 5 in Marketing Management
|
Six (6) Core subjects:
-
Marketing Policy Planning and Communication
-
The Business Environment
-
Principles of Marketing
-
Managing the Customer Relationship
-
Organizational Behavior
-
Marketing Information Systems
|
Any two (2) of the following:
|
|
Diploma Level 6 in Marketing Management
|
Four (4) Core Sujects
|
Any one (1) of the following:
|
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Delivery
The Subject Guide was developed to help students choose the subjects based on when they are being offered. The guide shows the three different Diploma Levels and the subjects that are offered in each semester. The Subject Guide also shows if a subject is offered on a Saturday or during the week. Students can now choose their modules for the full academic year based on the Subject Guide.
|
LEVEL
|
Core/Optional
|
Subject
|
Semester B
Jun to Dec
|
Semester A
Jan to Jun
|
|
Saturdays
|
Evenings
|
Saturdays
|
Evenings
|
|
Diploma (L4):
4 Core Units
|
Core
|
Introduction to Business
|
yes
|
yes
|
yes
|
yes
|
|
Core
|
Introduction to Quantative Methods
|
yes
|
yes
|
yes
|
yes
|
|
Core
|
Introduction to Business Com
|
yes
|
yes
|
yes
|
yes
|
|
Core
|
Introduction to Marketing
|
yes
|
yes
|
yes
|
yes
|
|
|
|
Diploma (L5):
6 Core units & 2 Optional
|
Core
|
Marketing Policy Planning and Com
|
|
yes
|
yes
|
|
|
Core
|
The Business Environment
|
yes
|
|
|
yes
|
|
Core
|
Managing the Customer Relationship
|
yes |
|
|
yes
|
|
Core
|
Principles of Marketing
|
yes
|
|
|
yes
|
|
Core
|
Organizational Behaviour
|
|
yes
|
yes
|
|
|
Core
|
Marketing Information Systems
|
|
yes
|
yes
|
|
|
Optional
|
Quantitative Methods for Business Mgt
|
yes
|
|
|
yes
|
|
Optional
|
Principles of Business Law
|
|
|
|
yes
|
|
Optional
|
Economics for Business
|
|
yes |
|
|
|
Optional
|
Sales Management
|
|
|
|
|
|
|
|
Diploma (L6):
4 Core Units & 2 optional
|
Core
|
International Marketing
|
yes
|
|
|
yes
|
|
Core
|
Contemporary Issues in Marketing
|
|
yes
|
yes
|
|
|
Core
|
Integrated Marketing Communication
|
yes
|
|
|
yes
|
| Core |
Strategic Marketing Management |
yes |
|
|
yes |
|
Optional
|
Corporate Strategy and Planning
|
yes
|
|
|
yes
|
|
Optional
|
Project Management
|
|
yes
|
yes
|
|
DISCLAIMER: CTS College of Business and Computer Science reserve the right to make changes to the schedule with notice.
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Assessments
At the end of each module, students are required to sit an exam which will be marked out of 100%. There are two (2) examination periods each year:
- June (typically starting the 1st week of June)
- December (typically starting the 1st week of December)
Students are awarded Grades based on the following guidelines:
|
PERCENTAGE
|
GRADE
|
COMMENT
|
|
70%+
|
A
|
Distinction
|
|
55-69%
|
B
|
Credit
|
|
40-54%
|
C
|
Pass
|
|
30-39%
|
D
|
Fail
|
|
29% and below
|
E
|
Fail
|
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Entry Requirements
The table below shows the entry requirements for each level of the programme.
NB: Please note that GATE entry requirements may vary as the following entry requirements are specific to ABE.
|
Level
|
ABE Entry Requirements
|
|
Diploma Level 4 in Marketing Management
|
|
|
Diploma Level 5 in Marketing Management
|
- ABE Certificate Level or Diploma Level 4 (at least 3 modules passed) OR
- Two 'A' Level passes OR
- At least 2 years work experience. A reference letter from employer(s) must accompany such applications OR
- Qualifications which may be accepted by ABE as being equivalent to the above
|
|
Diploma Level 6 in Marketing Manangement
|
- ABE Diploma Level 5 OR
- A UK Degree or equivalent OR
- Other recognized qualifications of approved Institutes of Higher Education
|
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Cost
The overall cost of the programme includes payments to both CTS (for registration and tuition) and to ABE (for registration, annual subscription and exams). This information is provided below:
Payments to ABE
Students are only required to register once with ABE and each year after registering they are required to pay their annual subscription fee. Exam fees are also included in the table below:
|
Level
|
Registration Fee
|
Examination Fee
|
|
Diploma Level 4 in Marketing Management
|
A new student: £35
Annual Subscription Fee: £25
|
Per exam fee: £20
Total Exam Fee: £80 (4 modules)
|
|
Diploma Level 5 in Marketing Management
|
A new student: £50
Annual Subscription Fee: £25
|
Per exam fee: £33
Total Exam Fee: £264 (8 modules)
|
|
Diploma Level 6 in Business Management
|
A new student: £150
Annual Subscription Fee: £30
|
Per exam fee: £38
Total Exam Fee: £190 (5 modules)
|
* The fees above reflect fees payable to ABE and are stated in pound currency.
Estimated rates are TT$10.00 = £1.00
The rates may vary, kindly use the following website to get a more accurate cost: http://www.oanda.com/currency/converter/
Payments to CTS
Registration Fee:
CTS registration fee is $200.00 per semester.
Tutition Fee:
Students who qualify for GATE funding and opt to go thru the GATE programme – your tuition fee is covered. However if a student does not qualify for GATE funding they will be required to pay tuition. Please liaise with the Administration Office for a full list of tuition fees and payment plan.
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Registration
Registration is a two step process:
- Registration with CTS
- Registration with ABE
Registering with ABE:
To register with ABE, you will need to complete the ABE Registration Form (available at the CTS Adminstration Officer or on ABE's website) and return this to the front desk along with your ABE Bank Draft (or you may pay via credit card).
|
ABE Registration Due Date
|
ABE Exam Due Dates
|
|
The following are ABE's deadlines for registering:
For the June examinations
Register by the first Friday in March
For the December examinations
Register by the first Friday in September
|
The following are ABE's deadline dates for registering:
For the June examinations
Register by the first Friday in April
For the December examinations
Register by the first Friday in October
|
Students should be aware that the above are ABE's deadlines dates. Students wishing to submit their forms via CTS should note CTS's deadline dates for the collection of their documents and payments.
Registration with CTS:
The table shows the steps required to register with CTS.
|
Level
|
Registration steps for students wishing to apply for GATE
|
Registration for non GATE applicants
|
|
Diploma Level 4 in Marketing Management
|
Normal Entry
- Registration Fee of $200.00 per semester.
- Three copies of one form of Identification (passport, identification card, birth certificate)
- Must be 16 years or older and four O’ levels inclusive of English
Mature Entry
- Must be 21 years or older, two (2) years working experience and completed secondary school education.
For both Normal Entry and Mature Entry candidates must walk with proof of qualifications
|
- Registration Fee of $200.00 per semester.
- One form of Identification (passport, identification card, drivers permit, birth certificate).
- 50% of the tuition fee
|
|
Diploma Level 5 in Marketing Management
|
Normal Entry
- Registration Fee of $200.00 per semester.
- Three copies of one form of Identification (passport, identification card, birth certificate)
- ABE Certificate or Candidate must be 18 years or older, and have two (2) A' Level passes.
Mature Entry
- Candidate must be 21 years or older with four (4) O' Levels passes inclusive of Mathematics/Accounts and English, and two (2) years working experience.
OR
- Candidate must be 25 years or older with three (3) years working experience and four (4) O' Level passes inclusive of English.
For both Normal and Mature Entry, candidates must walk with proof of qualifications
|
Normal Entry
- Registration Fee of $200.00 per semester.
- Three copies of one form of Identification (passport, identification card, birth
- 50% of the tuition fee
- ABE Certificate or Candidate must be 18 years or older, and have two (2) A' Level passes.
Mature Entry
- Candidate must be 21 years or older with two (2) years working experience.
For both Normal and Mature Entry, candidates must walk with proof of qualifications
|
|
Diploma Level 6 in Marketing Management
|
Normal Entry
- Registration Fee of $200.00 per semester.
- Three copies of one form of Identification (passport, identification card, birth certificate)
- ABE Diploma Level 5 or a recognized Degree
- Candidates must walk with proof of qualifications
Candidates must walk with proof of qualifications
|
- Registration Fee of $200.00 per semester.
- One form of Identification (passport, identification card, drivers permit, birth certificate).
- 50% of the tuition fee
- ABE Diploma Level 5 or a recognized Degree
Candidates must walk with proof of qualification
|
Contact us now for more details!
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