Starting your Business: A step by step approach

Course Overview
Course Objectives
Course Assessments
Course Offering
CTS Support

This course is designed to help move an aspiring entrepreneur into Action!

Running a business is challenging and complicated and many first-time businesses fail due to lack of structure and business planning.

This course will demonstrate:

  • how you can to turn that idea into an active business and
  • more importantly how to determine whether your ideas can be viable businesses.


The programme is a fast-paced interactive course which combines practical knowledge with real life insights into the T&T business landscape.


What Do I Need For This Course?

  • Basic computer skills and knowledge
  • A creative mind-set
  • A passion for business and entrepreneurship.


Who Should Attend?

  • Anyone interested in starting and building a business.


What Am I Going To Learn?

  • Legal Requirements and Considerations of starting a business within Trinidad and Tobago
  • To properly identify and select Business Opportunities
  • To develop a Business Plan within the context of 2017.
  • To understand Financial Documents and consideration needed in business.
  • To develop a marketing strategy (Social and Traditional) aimed at your business’s ideal customer.
  • To understand (who are), find and retain the right individuals to work with your business


The following will be covered within our Entrepreneur Life’s BUSINESS BLUEPRINT Course


1: Business Basics

  • Do you have what it takes?
  • Idea Feasibility, Viability & SWOT Analysis
  • Business Strategy & Structures
  • Business Registration within Trinidad & Tobago - Legal Requirements
  • Intellectual Property


2: Marketing for Entrepreneurs & Startups

  • Defining your Customer & Market Research
  • Social Media and Digital Marketing
  • Traditional Marketing
  • Creating Value & Customer Service
  • Understanding your Market Research Data


3: Human Resource - Finding the Right Talent

  • Managing an ethical business
  • Business Psychology
  • Hiring the right People & Keeping them
  • Leadership


4: Finance

  • Valuation of your business.
  • Understanding & Reading Financial Documents.
    (Income Statement, Balance Sheet, Cash Flow)
  • Tax, VAT & BIR.
  • Developing a Sales Strategy & Sales Funnel


NB - Group Project must handed in for Marking by the following Friday after 4th Class.


5: Presentation Skills and Refining the Pitch.

  • Tips on effectively pitching your business plan to investors.
  • Pitch session - where group pitches the fictional business to a panel.


Weekly Challenges:

There will be five (5) Weekly Challenges for candidates to hand in.


Final Project:

Students will be placed in groups and will be required to complete a final project. This final project will put the methodologies, tools, and insights learned to the test as students create and present a business plan and strategy for a fictional business.



Certificate of Participation upon Successful Completion.


Course General Information

Contact hours: 10 Hours. 5 Days comprising Two (2) Hour Sessions


Course Offering




Tuition Cost


6:00pm to 8:00pm

5 weeks



Course Schedule


Start Date

End Date


Wednesday, 20th September 2017

Wednesday, 18th October, 2017


Lecturer's ProfileEntrepreneur Life Logo

Entrepreneur Life Trinidad & Tobago, is a digital organisation created to increase the entrepreneurial mindset within T&T through education.


Our team has combined, 15+ years' experience when it comes to business management and entrepreneurship and we are eager to share the knowledge, tools, tricks and systems we have learnt on our own journey to effectively create more efficient startups.


Course Lecturer

Mr. Jai Dass


Programme Manager's Profile

Jude Bernard

Jude Bernard is CTS College's Programme Manager for the Business Professional Courses. Holder of a BSc and an MSc, Jude also possess several years of experience in the role of student support and programme management.

Mr. Jude Bernard

Phone: 796-2140

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.




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